Meijia Antique Co.
Completed in 2013 | Task: Branding
My Approach:
Element of the Chinese word ” 今 ” (jin1) was extracted and built on from the existing calligraphic title to be utilized as the updated logo. The word means “now”, and pictographically resembles a person under a roof – perfectly encapsulation the notion of living, with many fleeting moments that were now.
A 3D renderer was hired in-house to explore the the designated brand colours expressed on the exteriors of a strip of existing buildings with focus on lighting. A photographer was hired in-house to document each artifact in museum style.