Fraser Arbitration

Completed in 2017 | Branding: Logo Design

What the Client Needed:

A new arbitration consultancy serving the Greater Vancouver Area is requiring branding. The business name Fraser Arbitration has already been created and registered by the company founder.

My Approach:

Much like a judge, an arbitrator upholds justice and suspends judgements until all evidences are on the table. Clarity and fairness is an emphasis throughout the visual language of this brand. The minimalist scale mark that the monogram composes when doubled up is an added bonus that can be used depending on application. It is a symbolic, meaningful, and contemporary embodiment of this age-old but sacred role.

Browse Projects